Which Hockey Gear Is Canadian? CCM Isn't Anymore 🇨🇦
CCM was founded in Canada in 1899 and has been Swedish-majority-owned since Altor Equity Partners bought control in October 2024. Warrior belongs to New Balance and STX is American. Bauer is owned outright by Fairfax Financial of Toronto, Sherwood by Canadian Tire, and Passau builds goalie gear in Chambly, Quebec. Ownership verified October 2026.
🍁 Verified Canadian Brands
3 Local OptionsBauer
🇨🇦 Canadian-Owned📍 Owner: Fairfax Financial, Toronto
100% Canadian-owned since December 2024
Sherwood
🇨🇦 Canadian-Owned📍 Owner: Canadian Tire, since 2018
Canadian Tire bought the global brand in Feb 2018
Passau
🇨🇦 Canadian-Owned📍 Chambly, QC
Canadian-owned, built in its own Chambly shop
🔍 Investigation Breakdown
Video Script & Investigation
Hockey gear: you probably have this backwards. CCM was founded in Canada in 1899, and in October 2024 a Swedish firm, Altor Equity Partners, bought control of it. Warrior belongs to New Balance in Boston. STX is from Baltimore, Maryland. Now the ones you assume are American. Bauer started in Kitchener, Ontario in 1927, and today it is owned outright by Fairfax Financial of Toronto. Fully Canadian again since December 2024. Sherwood has belonged to Canadian Tire since 2018. And Passau still builds its goalie gear by hand in its own shop in Chambly, Quebec. Canadian-owned. Canadian rooted. This is Canadian made.
Market Reality Check
NOT CANADIAN-OWNED
- CCM — founded in Canada 1899, Swedish-
- owned since Oct 2024 (Altor Equity)
- Warrior — US (New Balance)
- STX — US (Baltimore)
Ownership checked October 2026